History

1921

The businessman Joseph Soubry set up a pasta factory in Roeselare. Production was limited to Vermicelli and Macaroni.

1933

Soubry built its own semolina mill. From then on, flour was ground under strict in-house supervision.

1937

Soubry invested in the improvement of its production lines: it presented the first continuous press, an innovation in the Benelux.

1947

Soubry was the first to install a completely automated pasta production line.

1956

Soubry built its own flourmill.

1958

Soubry expanded its range of products and began to make toasts.

1970

Soubry started to produce Chinese noodles according to a totally new and revolutionary production technique.

1979

Soubry introduced the first ‘instant’ pasta.

1985

Soubry achieved a world first: a long pasta high-temperature drying line.

1998

Soubry is still the absolute world leader with a new, completely automated pasta production line.

2001

Soubry built a new mill to guarantee the superior quality of its ingredients.

2002

With the take-over of Filadelfia Soubry is broadening its range with ‘home-made’ pasta.

2005

By buying the Anco brand, Soubry extends its range with flour, toasts, culinary aids, and pasta products.

2011

Soubry construct a completely new production hall with ‘state of the art’ machinery.